Thursday, 4 July 2013

Competitive Advantage

What is Competitive Advantage (CA) ?

  • A product or service that an organization's customers place a great value on the similar offering from a competitor.
  • Unfortunately, CA is temporary because competitors keep duplicate the strategy.
  • Then, the company should start the new competitive advantage.

The Five Forces Model

  1. The buyer power
  2. Supplier power
  3. Threat of substitute products or services
  4. Threat of new entrants
  5. Rivalry among existing companies

The Three Generics Strategies

No comments:

Post a Comment